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The purpose of this site is to inform individuals of the ammenities and classes this gym has available and persuade them to purchase a membership. The content to be displayed includes information about the gym, classes, personal trainers, membership prices, gear for sale, and contact information.
Age range for the target audience is 18-40 and includes both men and women. The site is for those in the Puyallup, WA area. Average income will range from $14,000-$60,000. Education level is high school and up. It is for both single and married individuals of any occupation as being fit is not dependant on either of these things. Hours worked per week is 20+. Most audience members will use the internet daily on both mobile and desktop devices.
The color palette includes red and gold because they convey energy, power, and happiness which associate well with exercising and getting fit. Shades of gray are also included so the site doesn't become too busy.
#A81E1E
RGB: 168,30,30,
#D8A600
RGB: 216,166,0,
#3D414C
RGB: 61,65,76,
#F5F6F7
RGB: 245,246,247,
Headings are a thick slab serif that is similar to that used in the sports world. This will help bring the desired feel for the gym. The body copy is a sans-serif that has a contrasting weight.
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abcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()_+
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