SEEL logo mockup

SEEL Logo

Logo for the Systematic and Engaging Early Literacy (SEEL) program created in both English and Spanish versions.

The organization was researched to determine a direction for the logo that would fit with their values and mission. Several ideas were sketched that conveyed engagement and fun, and they were presented to the client. After the initial concept was selected, refinements were made and typography and colors were picked. The font and colors used continued the playful nature of the logo.

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English and Spanish SEEL logos
English and Spanish SEEL logos

Client Feedback

Jocelyn Tucker served as a freelance designer for the Brigham Young University's early literacy project that I direct, Systematic and Engaging Early Literacy (SEEL). In this capacity she made a most valuable contribution to our website. We hired Jocelyn to create logos for our work in Spanish and English. She exhibited exceptional skills and was committed to meet our needs.

Jocelyn's designs were excellent. She demonstrated expertise and creativity in developing a core of logo options; and we were extremely pleased with the options that she provided. They were playful, eye catching, and captured the essence of our program. The product will help users who will encounter a clever, compelling, appealing design that clearly conveys our mission.

In addition to displaying her skills, Jocelyn was enjoyable to work with. She engaged in a collaborative approach that permitted us to benefit from her direction while also permitting us to contribute to development of the product. I most appreciated the clear manner in which she guided our team through the process and options. She was dedicated to ensuring that we were completely satisfied with her design work and that we received what we needed within our timeframe. We were extremely pleased with her work and will be delighted to hire Jocelyn in the future for design and development work.

Barbara Culatta
Creator of Systematic and Engaging Early Literacy
Professor Emeritus
Brigham Young University



Jocelyn Tucker worked conscientiously to create logos for our early literacy project, seeking to understand our vision, and capturing it in fonts and graphics in a timely manner. She was unflustered by our multitude of email exchanges as we brought our leadership and ideas together via email, and was flexible in making changes. Her insights on how and why we should do various things helped us make informed decisions. We are truly pleased with the end results!

Heather Lue
Early Literacy Project Manager
Brigham Young University

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