Site Plan

Site Description

Site Purpose

The site will provide detailed information and pictures about activities along the Salmon River that are good for individuals, small groups, and even families. The site will display the uniqueness of the Salmon River as well as the surrounding area and entice individuals to book an adventure with the company.

Target Audience

Who: Male and female, with and without families
Age: Typically 18-65 years old
Education: All education levels
Income: Income levels will typically be between $15,000 and $90,000 annually
Language: English
Technology: Mostly desktops and laptops, with some tablets and phones. Audience is comfortable using the web and navigating sites
Motivation: They will be looking for a once in a lifetime adventure for individuals and small groups, including families

Content Architecture

Content List

What can you tell me about the Salmon River?

Give a brief overview of the Salmon River and its attraction – Text & Images

What activities does your company provide? What are the costs? What are the age limits? How many people can participate per activity? How long does the activity last? What do I need to provide?

List of activities including whitewater day trip, fishing options, and multi-day trips. List cost, age limit, participation number, and duration for each activity as it varies. Include a list of any equipment that participants should provide where appropriate – Text & Images

What will we see during our activity?

Include pictures of the actual activity and pictures of the surrounding area. – Images

Are your guides trained? How much experience do they have?

Include background for each guide including any certifications, number of years experience, bio, name, picture, and email – Text & Images

Can I contact you with questions?

Phone number, contact form – Text

How do I book an activity?

Instructions and form for booking an activity – Text

Where are you located?

Include address and where to meet for each activity – Text & Image

Style Guide

Color scheme

#c6c9c2 Sand	#113239 Dark Green	#284c65 Blue	#fffcff Off-White	#42744e Green
Footer links, link hover, page accents, body background color	Default body text, header accent color, primary navigation, book button color, footer text	Heading level 1, link visited, heading level 3, jump link hover, body background color	Body text background, logo color, site level heading, footer link hover, primary navigation hover, book button link color	Heading level 4-6, header background, footer background, links, jump link color

Typography

The primary font is Open Sans which is a sans serif font. The site heading, as well as all other headings, and navigation are Rock Salt which is a cursive font. Both fonts are Google fonts.

Open Sans font sample.

Rock Salt font sample.

Item	Font	Size	Color
Default body text (Dark Green)	'Open Sans', sans-serif	16px (1em)	#113239
Site level – Heading level 1 (H1) (Off-White)	'Rock Salt', cursive	64px (4em), normal	#fffcff Background: #42744e
Primary Navigation (Dark Green)	'Rock Salt', cursive	16px (1em)	#113239 Background: #42744e
Heading level 1 (H1) (Blue)	'Rock Salt', cursive	36px (2.25em), normal	#284c65
Heading Level 2 (H2) (Green)	'Rock Salt', cursive	28px (1.75em), normal	#42744e
Heading Level 3 (H3) (Blue)	'Open Sans', sans-serif	22px (1.375em), bold, all caps	#284c65
Heading Level 4, 5, 6 (H4, H5, H6) (Green)	'Open Sans', sans-serif	16px (1em), bold	#42744e
Footer text (Dark Green)	'Open Sans', sans-serif	12px (.75em), normal	#113239 Background: #42744e

Navigation

Navigation is centered at the top of the page running horizontally below the company logo and name. It is dark green (#113239) text on a background color of green (#42744e). Hovering changes the text to off-white (#fffcff). Navigation moves to the bottom on phones. To allow more room for the navigation, the company logo is the link to the home page and the "Book an Adventure" link is shortened to "Book".